A major obstacle to globalisation is language barriers, something that has prevented many businesses from reaching abroad. However, advances in artificial intelligence and machine translations can now remove this obstacle.
Machine translation software can now translate huge volumes of text quickly, accurately, and cost efficiently. Increased efficiency means machine translation post editing rates have fallen, allowing business to sell to non-English-speaking consumers in their own languages: vital as 60% would rarely or never buy from English language sites.
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''We are now firmly in the age of globalisation and keeping your business within the confines of just one country will become unsustainable. Not only this, but the definition of ‘going global’ has changed. Going global means more than simply branching into your neighbouring nation, it now literally means global. Only those who can market themselves in every country and in every language are truly ‘global’."
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